📄 Proposal for Jeremy & Phill

📅 March 2026

🔒 Confidential

Launching Essentially You
From Concept to Commerce

Building a premium organic skincare brand from scratch — a Shopify storefront, AI-powered customer engine, influencer strategy, and immersive video scroll experiences that make EYSC unforgettable.

Website Pages

Custom designed

Products

~10

Launch catalog

AI Coverage

24/7

Chat + Voice + SMS

Build Discount

20% Off

Applied Today

💰 See Investment 🎯 See The Vision 🚀 Next Steps

The Opportunity — Brand Launch

Plain English: You're launching a brand-new organic skincare line in a $190B global market. The brands that win aren't just the ones with great products — they're the ones with great digital experiences. Here's how we make EYSC impossible to ignore from day one.

🌿 Brand Origin

"Frustrated by inflated prices and inferior ingredients, I wanted to create an organic skincare line where the best of nature meets cutting-edge science. Clean, ethically sourced, and thoughtfully crafted."

— Jeremy, Founder

🎯 Market Position

✅ Premium organic ingredients, affordable pricing
✅ Ethical, sustainable suppliers
✅ Net-zero footprint commitment
✅ Science-backed formulations
✅ Direct-to-consumer Shopify storefront

What You Need to Launch

🛒

Shopify Store

🧠

AI Chatbot

📱

Mobile-First

🎬

Video Scroll

📣

Influencer Mktg

🔄

Automated CRM

📊

Analytics

🔍

SEO Launch

The Solution (Your Stack)

Plain English: We build you a complete digital launch kit — three integrated systems working together: a stunning Shopify storefront, GoHighLevel for AI-powered sales automation, and an influencer engine to drive brand awareness from launch.

🛒 Pillar 1: Storefront

Shopify — 6 custom-designed pages. Product pages for ~10 SKUs with stunning photography, ingredient breakdowns, and immersive video scroll sections. Mobile-first responsive design that reflects EYSC's premium brand.

🧠 Pillar 2: AI Brain

GoHighLevel — AI Chatbot, Voice AI, automated follow-up pipelines, lead scoring, and SMS marketing. Skincare quiz funnels that recommend products. 24/7 customer engagement without staff overhead.

📣 Pillar 3: Growth Engine

Influencer Marketing — Managed outreach, gifting campaigns, content creation partnerships, and performance tracking. We handle the relationships so you can focus on product. UGC that converts.

Your Brand After The Launch

Plain English: Here's a glimpse of what your premium skincare storefront could look like — fully branded, AI-powered, and designed to convert first-time visitors into loyal customers.

💻 Future Storefront — Choose Your Direction

Three premium homepage concepts for your Shopify storefront. Each is fully responsive, AI-integrated, and built to convert.

Editorial Luxury

Clean white marble aesthetic, editorial product photography, generous whitespace, and gold accents. Think Tatcha or La Mer — elegant and serene.

essentiallyyouskincare.com

Desktop

Mobile

Bold Navy Hero

Dramatic navy blue hero section with a golden-lit floating product, strong contrast, 4-product grid, and customer testimonial strip. Commanding and confident.

essentiallyyouskincare.com

Desktop

Mobile

Split-Screen Elegance

Lifestyle imagery paired with editorial text, three brand pillars (Organic, Science-Backed, Cruelty Free), product showcase, and a polished navy footer. Chanel-level editorial.

essentiallyyouskincare.com

Desktop

Mobile

💡 These are conceptual directions — once you choose your favorite (or mix elements from multiple), we'll refine it into your final custom Shopify design using your exact logo and brand assets.

🎬 Immersive Video Scroll Experience

What is a Video Scroll Page?

As a visitor scrolls down the page, a cinematic video plays in sync with their scroll position — creating an Apple-style immersive storytelling experience. Perfect for showcasing your ingredients, process, and brand story.

📜

Brand Story Scroll

From seed to serum — your origin story told cinematically

🧪

Ingredient Showcase

Each ingredient revealed as the user scrolls — trust through transparency

✨

Product Reveal

Dramatic product reveals with texture close-ups and application demos

💡 $1,250 per Video Scroll Section — Choose as many as you'd like. We recommend 1–3 for maximum impact without overwhelming visitors.

📣 Influencer Marketing Engine

🎁 What's Included

✅ Influencer research & outreach management
✅ Contract & gifting coordination
✅ Content review & approval workflow
✅ Performance tracking & ROI reporting
✅ UGC repurposing for ads & social
✅ Monthly strategy calls & adjustments

📊 How It Works

We identify and manage micro and mid-tier influencers in the skincare, wellness, and clean beauty spaces. Each month, we coordinate product seeding, content creation, and track every conversion.

$1,750/month + product giveaways + influencer budget

AI-Powered Sales Engine

Plain English: GoHighLevel powers your entire customer journey — from the first website visit to repeat purchases. AI handles the conversations, you handle the product.

🤖 AI Chatbot

Trained on your products and ingredients. Answers skincare questions, recommends products based on skin type, and captures leads — 24/7. Speaks in your brand voice.

📞 Voice AI

Automated phone handling for customer inquiries, order status checks, and appointment booking. Professional, always on, never misses a call.

📲 SMS & Email Flows

Abandoned cart recovery, post-purchase follow-ups, skincare tips series, review requests, and reorder reminders — all automated.

🧪 Skincare Quiz Funnel

Interactive quiz that captures skin type, concerns, and goals — then recommends an EYSC routine. Feeds directly into the CRM for personalized follow-up.

EYSC operates alongside PT Medical as a sub-account under the same GHL Starter plan.

The GHL Starter plan ($97/mo) supports multiple sub-accounts and can be split between them however you prefer. Each sub-account requires its own one-time setup (pipeline configuration, chatbot training, automations) and the AI add-on ($97/mo per sub-account) to power chatbot and voice features.

Investment Breakdown

Plain English: Here's exactly what you're paying for, what it costs, and what you'll own when we're done.

🏗️ One-Time Build

Homepage (custom design)

$1,000

About Page

$350

Shop / Collection Page

$350

Product Detail Page Template

$350

Contact Page

$350

Blog Page

$350

Subtotal

$2,750

20% Launch Discount (web design only)

-$550

Website Build Total

$2,200

⚙️

GHL Setup

$1,750

Pipeline configuration, workflow automations, CRM setup, integrations

🤖

AI — Voice + Chatbot

$1,750

Chatbot trained on products + Voice AI call handling + skincare quiz funnel

🎬 Video Scroll Add-Ons

Video Scroll Section (per section)

$1,250

Each video scroll section includes: storyboarding, video production/sourcing, scroll-sync development, mobile optimization, and performance testing. We recommend 1–3 sections for your launch.

Example: 1 section

$1,250

Example: 2 sections

$2,500

Example: 3 sections

$3,750

💰 Total Build Investment

Website Build (20% off)

$2,200

GHL Setup

$1,750

AI — Voice + Chatbot

$1,750

Video Scroll

$1,250

Total One-Time Investment

$6,950

Select the number of video scroll sections above. Monthly costs are listed separately below.

📌 Monthly Services

📣

Influencer Marketing Management

$1,750/mo

Plus product giveaways & influencer budget (determined monthly)

🤖

GHL AI Add-On

$97/mo

AI chatbot, voice AI, conversation intelligence — per sub-account

🛠️

Website Maintenance

Starting at $150/mo

Final price negotiated based on required scope of work.

💡 GHL Platform & AI Costs

EYSC operates alongside PT Medical Technologies as a sub-account under the same GHL Starter plan ($97/mo). The platform cost can be split between sub-accounts however you prefer. Each sub-account requires its own one-time setup (pipeline configuration, AI chatbot training, workflow automations) and the GHL AI add-on ($97/mo per sub-account) to power the chatbot and voice features. These are standard GoHighLevel costs — the same regardless of provider.

Launch Timeline

Plain English: From kickoff to live storefront in 6 weeks. Here's the week-by-week breakdown.

Week 1 — Discovery & Brand Setup

Brand deep-dive, product photography review, Shopify account setup, domain configuration, GHL sub-account provisioning, design direction finalization.

Week 2 — Design & Content

Homepage design, all page layouts, product page templates, mobile-first responsive design. Content writing for About, ingredient descriptions, and brand story.

Weeks 3–4 — Shopify Build + Video Scrolls

Full Shopify theme development, product upload (~10 SKUs), video scroll section build, AI chatbot training, skincare quiz funnel setup, GHL pipeline configuration.

Week 5 — Integration & Testing

Payment gateway, shipping rules, email/SMS flow testing, analytics integration (GA4, Meta Pixel), cross-browser QA, load testing, influencer pipeline setup.

Week 6 — Launch & Hypercare

Soft launch, influencer campaign kickoff, real-time monitoring, first-week optimizations, performance report, handoff documentation.

Frequently Asked Questions

Shopify — the world's leading e-commerce platform. It handles payments, inventory, shipping, and scales effortlessly as EYSC grows. No custom server maintenance needed.

It's an immersive web experience where a video plays as the user scrolls — think Apple product reveals. The video is frame-synced to scroll position, creating a cinematic storytelling effect. Perfect for brand story, ingredient showcases, or product reveals.

We handle everything: researching and vetting influencers in the skincare/beauty space, managing outreach and contracts, coordinating product gifting, reviewing content before it goes live, and tracking ROI. You cover the product cost for giveaways and any additional influencer fees.

Yes — 100%. You own the Shopify store, the domain, all visual assets, and every piece of content we create. If you ever want to move on, everything goes with you.

EYSC operates alongside PT Medical Technologies as a sub-account under the same GHL Starter plan ($97/mo), which covers CRM, pipelines, automations, SMS/email flows, and appointment booking. The platform cost can be split between sub-accounts however you prefer. The GHL AI add-on is an additional $97/mo per sub-account and powers the chatbot and voice AI features. Each sub-account also requires a one-time setup for pipeline configuration, AI training, and workflow automations. These are standard GoHighLevel prices — the same regardless of provider.

Absolutely. The Shopify product template we build is reusable — you can add new products yourself using the same design. If you need custom pages or new collection layouts, those fall under the website maintenance plan.

Influencer marketing is a monthly service — you can scale up, scale down, or pause at any time with 30 days notice. We recommend at least 3 months to build momentum and measure true ROI.

Ready to Launch?

Three simple steps to go from concept to live storefront.

✅

Step 1 — Approve

Review this proposal, confirm video scroll selections, and sign off on the build scope.

💳

Step 2 — Deposit

50% deposit to begin. Remaining 50% due at launch. Monthly services begin post-launch.

🚀

Step 3 — Build

We kick off Week 1 immediately. You'll have a live storefront in 6 weeks.

Prepared by iM Web Pros

Tyson Buck — Creative Director

March 2026